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LinkedIn for business – social not sales
Account Director Emma Campbell and Senior Account Executive Carys Samuel of integrated agency Acceleris Marketing Communications (@AccelerisMC ) offer their advice on using LinkedIn as an effective PR...
View Article6 LinkedIn apps that can help attract followers to your company page
Sara Carter of mac-reviews.net writes regularly about IT services, computer upgrades, computer repair and computer apps for Computer Geeks Online, Social Mouths, and Tech Republic. As of September...
View ArticleWant to know how to talk to SMEs on social media?
I am happy to introduce the B2B Social Media Guide series on social media marketing to SMEs for the month of February in conjunction with our sister blog the B2B PR Blog. The SME has been under a...
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How SMEs use Twitter
Avoid the fail whale by targeting SMEs correctly Could the real SME please stand up? We waded into the depths of poorly-targeted SME Marketing on Twitter to find where the real opportunities lie....
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No More Sniffles – Viral Marketing Roundup
We’re at the end of Viral Marketing month – and it’s been emotional. We’ve had a case study from the CEO of Zaggora, interviewed the brains behind one of the most notorious viral Twitter accounts of...
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How to survive 24 hours without Social Media
Social Media Addiction by Mike Licht, NotionsCapital.com By @char_loot I am not a smoker and I rarely drink. I don’t do drugs and I once gave up meat for seven years, ‘just because’. What I’m trying to...
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10 tips to increase your blog post shares
So you’re a new blogger, you’ve found your niche and built your site: now you have to write the bloody thing, and regularly too. You’re committed now. This isn’t those French conversation classes you...
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How to do a good deed in a second: If you share this post, I’ll give fifty...
Dear reader, I’m going to start by promising this isn’t some sort of shady hoax. Basically, my boss has challenged everyone in my office to write a blog post. The author of the post that gets shared...
View ArticleWarning: Is Social Media Damaging Our Social Lives?
Recently I was at a family gathering – me, my sister, my mother, my father, and my fifteen-year-old cousin. All of us have smartphones. We chatted and ate our lunch together, but eating and...
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Learn from Barclays: How not to promote a Facebook post
Heather Baker explains how a poorly planned post can damage your brand. Yesterday after work I logged in to my Facebook account only to be confronted by this monstrosity on my timeline. I don’t...
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5 ways you can beat the trolls
It used to be that trolls were only a concern for billy goats with urgent transpontine business. The internet, however, has liberated trolls from their dank exile and brought them out into the light,...
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What Jesus can teach us about Social Media: Part one
I am waiting to hear from God, Ok, the son of God but that is nearly as impressive I think. For those of you that have not yet come into contact with Jesus, here is a news report on him on Australian...
View ArticleDr Oetker stunt: a pizza good strategy, or a deep-pan disaster?
It was an opening like any other: a pop-up pizza restaurant in Manchester welcoming one hundred food bloggers with inviting arms. The guests helped themselves to slices of freshly baked pizza, mingling...
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App Power: Amping up your LinkedIn Company Page
Sophie Mackintosh (@sophmackintosh) of TopLine Communications provides inspiration for the development of creative LinkedIn campaigns by presenting us with some of the best examples of how companies...
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How to use social data to formulate future decisions
“If I wanted to deal with numbers, I’d have become an accountant”. Now while I’m sure this has crossed the mind of many marketers’, it is probably safe to say that this theory won’t quite cut it when...
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Many have tried, but can you really put a cost to social media?
Social media isn’t free; Shock – horror! Now, assuming you’ve established that managing your brand’s social media activity incurs a cost, the elephant in the room question is do you know how much that...
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5 ways to use tactics to win in the social battle
The concept of winning comes down to one of two things; being smart, or being lucky. Call me pessimistic, but I just don’t believe that people ‘get lucky’. Despite what Daft Punk might think. If I ever...
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Three Ways to Increase Your Social Intelligence
Social Media: a world of teenagers tweeting z-listers, visual reminders of those moments only your mates were supposed to witness, oh and as if I almost forgot the many pictures of your neighbour’s...
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The B2B marketing lessons I’m learning 15 years into my marketing career!
“PR degrees always ignore B2B” is a common complaint of marketing departments and agencies. As an associate lecturer in PR at Southampton Solent University, I’m trying hard to fix this problem. Even...
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