6 LinkedIn apps that can help attract followers to your company page
Sara Carter of mac-reviews.net writes regularly about IT services, computer upgrades, computer repair and computer apps for Computer Geeks Online, Social Mouths, and Tech Republic. As of September...
View ArticleWant to know how to talk to SMEs on social media?
I am happy to introduce the B2B Social Media Guide series on social media marketing to SMEs for the month of February in conjunction with our sister blog the B2B PR Blog. The SME has been under a...
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How SMEs use Twitter
Avoid the fail whale by targeting SMEs correctly Could the real SME please stand up? We waded into the depths of poorly-targeted SME Marketing on Twitter to find where the real opportunities lie....
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No More Sniffles – Viral Marketing Roundup
We’re at the end of Viral Marketing month – and it’s been emotional. We’ve had a case study from the CEO of Zaggora, interviewed the brains behind one of the most notorious viral Twitter accounts of...
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How to survive 24 hours without Social Media
Social Media Addiction by Mike Licht, NotionsCapital.com By @char_loot I am not a smoker and I rarely drink. I don’t do drugs and I once gave up meat for seven years, ‘just because’. What I’m trying to...
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10 tips to increase your blog post shares
So you’re a new blogger, you’ve found your niche and built your site: now you have to write the bloody thing, and regularly too. You’re committed now. This isn’t those French conversation classes you...
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Many have tried, but can you really put a cost to social media?
Social media isn’t free; Shock – horror! Now, assuming you’ve established that managing your brand’s social media activity incurs a cost, the elephant in the room question is do you know how much that...
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5 ways to use tactics to win in the social battle
The concept of winning comes down to one of two things; being smart, or being lucky. Call me pessimistic, but I just don’t believe that people ‘get lucky’. Despite what Daft Punk might think. If I ever...
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Three Ways to Increase Your Social Intelligence
Social Media: a world of teenagers tweeting z-listers, visual reminders of those moments only your mates were supposed to witness, oh and as if I almost forgot the many pictures of your neighbour’s...
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The B2B marketing lessons I’m learning 15 years into my marketing career!
“PR degrees always ignore B2B” is a common complaint of marketing departments and agencies. As an associate lecturer in PR at Southampton Solent University, I’m trying hard to fix this problem. Even...
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